Your Book Marketing Plan
With competition in the book world more acute than ever, many big name publishing companies are having to cut back their expenses in order to survive. The marketing budget is usually the first to suffer. Every major publishing company now expects their authors to be proactive in marketing their books and most insist on a book marketing plan before they will even consider a submission or proposal.
To many authors, marketing is something they had never anticipated when they first set pen to paper and the thought of having to come up with a book marketing plan fills them with fear.
Rather than try to explain what is required of a Book Marketing Plan or how it should be laid out, we thought it would be simpler to reproduce here an actual example.
This book marketing plan was received by one of our colleagues who is the commissioning editor for a major independent publisher. It is reproduced here by kind permission of both the company and the author concerned. Although of course, names have been changed along with the title of the book.
Dear Ms Thomas,
Please find attached as requested the full manuscript of my novel BLACK SUNRISE. As per the guidelines on your website, here is my supporting Business and Book Marketing Plan for this book.
Black Sunrise features an ex-Navy Seal trying to forget his past by taking a Harley Davidson from the tip of South America all the way up to the top of Alaska.
Various towns have been identified in the book and I have been in touch with community leaders in these locations to arrange book signings on launch.
I already have a website entitled www.BlackSunriseBook.us.com which is generating significant hits. Regular updates to this site will form an ongoing part of my Book Marketing Plan.
My author Facebook page is facebook/blacksunrise.book where I have 3,000+ followers. I have been active on Harley Davidson groups where I have met with significant support for this project and offers of help to publicize the book on publication. These groups have been very helpful in ensuring the technical aspects are accurate. My continuing involvement in these groups will be a mainstay of my Book Marketing Plan
I also have good support from several veteran’s groups who have enthusiastically embraced this project. Several of whom have offered to help arrange local events once the book is published.
As soon as the book is published I will set up my Amazon Author Pages across all platforms and link them to my social media accounts to maximize the launch impact.
On launch day, I will run a special announcement across all of the social media platforms on which I have been active with the intent of driving significant sales on the first day. This part of the book marketing plan is the cornerstone and my research shows this activity is likely to push the book high in its selected genre thereby increasing visibility. I will then capitalize on that by launching a second media promotion highlighting the book’s success. This promotion will focus on local newspapers and related publications with special emphasis on those catering to the Veteran’s Associations and Motorcycle Groups. Assuming at least some press exposure as a result of that promotion I will then follow-up with radio, TV and Blog hosts to gain interviews across as many media outlets as possible.
My book marketing plan also takes into account branding and will feature the STRAPLINE; The road trip of his dreams turned into the race from hell. And the ELEVATOR PITCH; Black Sunrise – When ex-Navy Seal John Sheridan quit the service he had a dream to take a Harley from the tip of South America to the top of Alaska. He just hadn’t reckoned on the Columbian Drug lords but then, they hadn’t reckoned on John Sheridan.
I have already recruited a large number of people to buy and review copies of the book immediately on publication. I have offered to make a donation to a Veteran’s charity of the price of each book bought by these reviewers.
I am also in contact with several local celebrities who will be happy to supply a Shout Line for the book. If you feel there are any areas I should add to my book marketing plan I would be happy to talk them through with you.
I look forward to working with you on this project.